Home > Marketing, Media, Musings > Living under a Rock.

Living under a Rock.

How long have I not updated this space of mine! Has my already puny brain gone stale?

I found this extremely true about my predicament now:

Knowing where to find out stuff is key. However much time pressure is brought to bear on your working day, you should always make time to feed your heads.

When I was a student (f, I miss school), I was able to leech onto the entire community of ideas and nonsense (nonsense are the chrysalis of great ideas) and be inspired by that. I have brilliant friends. I have great professors. I read voraciously.  So I told my friend who has the same aspirations as me that no, we can’t fall into the trap of just making things done, although it is primarily our job to do so. We need to make time to discover and to mine for things to ponder over. We need to keep writing. I need to keep writing.

I was catching up with the rest of the outside world tonight; virtually. I love lazy Saturday nights. I was kind of glad that I did not make the decision to plod out of house to Zouk. A glass of great wine, my laptop, a notebook and a pen makes the night.

And tonight, Jonathan’s Card caught my attention. I have been fascinated with the “Gifting Galore” ever since reading it on trend-watching. I’ll love for a brand to help facilitate gift-giving in a non-stand-offish way. Jonathan’s Card takes it to another level – it is a test for our altruistic nature. Sam Odio challenged it ( (Labelling it as “Yuppies buying each other coffee” is an overt underestimation of this experiment) and then the experiment was called off.

Jonathan Stark said, “So, tonight we lose our barcode. But of course, we never needed it in the first place.”

I don’t know, but I am somehow skeptical.  We don’t need it for sure, for the world to go on. At a scan, the barcode offers  convenience for us to do good and be good. Step out of the subway station, pop by  Starbucks joint, and scan. It has become… social currency.

 

 

 

 

 

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Categories: Marketing, Media, Musings
  1. December 24, 2011 at 12:01 am | #1

    I†m not going to rehash the details here, because I†m already so sure it was awesome and fun that I don†t need to actually learn about it.

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